Dedicated to
through their midlife journey
Aviiana is on a mission to transform wellness for women over 35,
With a groundbreaking focus on Peri/Menopause. Co-founded by Ali Daddo, celebrated author of Queen Menopause, and Mary Doube, creator of the "Strong Formula" program, Aviiana is dedicated to empowering women through their midlife journey. Combining expertise, personal passion, and innovative wellness solutions, Ali and Mary are breaking taboos, driving conversations, and helping women reclaim their vitality, strength, and confidence. Aviiana is more than a brand—it's a movement for thriving beyond 35.
Alison Brahe was a force to be reckoned with from the age of sixteen when she burst into the modeling scene, quickly becoming a sought-after name in Australia, London, and Tokyo. She graced the covers of Dolly magazine seven times in 1992 and was voted one of the most influential women of the century by Cleo readers. As the face of Portmans and Jacqui E, she was a familiar sight in the fashion world.
However, in a shocking move, Alison walked away from her thriving career to follow her heart to Los Angeles with her husband, actor/singer Cameron Daddo. After achieving her degree in Early Childhood from UCLA in 2013, Alison found her true calling in childcare and has since dedicated herself to educating and caring for children.
But wait, there's more! She's also a podcaster extraordinaire, co-hosting the hilarious "Separate Bathrooms" podcast with her hubby on Nova Entertainment. After returning to Australia in 2016, she's still spreading her knowledge and passion for childcare while spending time with family. Alison Brahe, you're a superstar!
Alison Brahe was a force to be reckoned with from the age of sixteen when she burst into the modeling scene, quickly becoming a sought-after name in Australia, London, and Tokyo. She graced the covers of Dolly magazine seven times in 1992 and was voted one of the most influential women of the century by Cleo readers. As the face of Portmans and Jacqui E, she was a familiar sight in the fashion world.
However, in a shocking move, Alison walked away from her thriving career to follow her heart to Los Angeles with her husband, actor/singer Cameron Daddo. After achieving her degree in Early Childhood from UCLA in 2013, Alison found her true calling in childcare and has since dedicated herself to educating and caring for children.
But wait, there's more! She's also a podcaster extraordinaire, co-hosting the hilarious "Separate Bathrooms" podcast with her hubby on Nova Entertainment. After returning to Australia in 2016, she's still spreading her knowledge and passion for childcare while spending time with family. Alison Brahe, you're a superstar!
They call me the Strong Coach Mary, a name earned through my personal journey from rock bottom to a life filled with vitality. A civil engineer by trade, I stumbled upon my true calling after my own transformation, hence Aviiana (formally known as Strong Formula) was born, a business that helps other women to find their inner strength.
Now a Weightlifting Coach and mentor, I am on a mission to redefine how women approach fitness, without sacrificing the pleasures of life.
I can lift a keg like a boss, bust out some killer dance moves, and light up a room with laughter. But, please, don't ask me to sing – it's not pretty!
From a place of darkness, I found my way to strength, and now I want to help other women do the same. Witnessing my ladies get their STRONG BACK, and seeing the confidence it sparks, fuels my passion. I've lived it, I've breathed it, and now I'm spreading the word. Even with my three daughters, I'm relentless in instilling strength in their minds. I may drive them crazy, but if it becomes a part of who they are, it's worth it.
I am so proud of Aviiana. Together we have created the ultimate destination for women over 40 by offering innovative solutions and a holistic approach to women's well-being. Today we revolutionise the way women experience wellness through technology
They call me the Strong Coach Mary, a name earned through my personal journey from rock bottom to a life filled with vitality. A civil engineer by trade, I stumbled upon my true calling after my own transformation, hence Aviiana (formally known as Strong Formula) was born, a business that helps other women to find their inner strength.
Now a Weightlifting Coach and mentor, I am on a mission to redefine how women approach fitness, without sacrificing the pleasures of life.
I can lift a keg like a boss, bust out some killer dance moves, and light up a room with laughter. But, please, don't ask me to sing – it's not pretty!
From a place of darkness, I found my way to strength, and now I want to help other women do the same. Witnessing my ladies get their STRONG BACK, and seeing the confidence it sparks, fuels my passion. I've lived it, I've breathed it, and now I'm spreading the word. Even with my three daughters, I'm relentless in instilling strength in their minds. I may drive them crazy, but if it becomes a part of who they are, it's worth it.
I am so proud of Aviiana. Together we have created the ultimate destination for women over 40 by offering innovative solutions and a holistic approach to women's well-being. Today we revolutionise the way women experience wellness through technology
Dr Gabrielle Staniforth (Dr Gab) is a respected General Practitioner, women’s health advocate, and leading specialist at Aviiana. Originally from country New South Wales, Dr Gab’s early exposure to rural healthcare shaped her passion for personalised, compassionate medicine. With over a decade of experience in clinical practice, she has built a reputation for blending evidence-based medicine with a holistic, lifestyle-focused approach — particularly in the areas of gut health, hormonal balance, and midlife wellness.
After years of supporting women through perimenopause and menopause in her practice, Dr Gab recognised the need for more accessible, practical tools outside the clinic. This led to teaming up with Aviiana —to provide expert-led, non-judgemental support for women navigating hormonal change. Known for her approachable style, genuine empathy, and commitment to whole-person care, Dr Gab is passionate about helping women feel informed, empowered, and truly at home in their bodies again.
Dr Gabrielle Staniforth (Dr Gab) is a respected General Practitioner, women’s health advocate, and leading specialist at Aviiana. Originally from country New South Wales, Dr Gab’s early exposure to rural healthcare shaped her passion for personalised, compassionate medicine. With over a decade of experience in clinical practice, she has built a reputation for blending evidence-based medicine with a holistic, lifestyle-focused approach — particularly in the areas of gut health, hormonal balance, and midlife wellness.
After years of supporting women through perimenopause and menopause in her practice, Dr Gab recognised the need for more accessible, practical tools outside the clinic. This led to teaming up with Aviiana —to provide expert-led, non-judgemental support for women navigating hormonal change. Known for her approachable style, genuine empathy, and commitment to whole-person care, Dr Gab is passionate about helping women feel informed, empowered, and truly at home in their bodies again.
At Aviiana, we’re dedicated to supporting women through every stage of menopause, helping them feel empowered, informed, and equipped.
Our Wellness Program is crafted specifically for peri- and menopausal women, addressing common symptoms like weight gain, bone density loss, night sweats, hot flushes, insomnia, and anxiety. Through targeted strategies, we help combat metabolic syndrome, reduce inflammation, and foster a sense of balance and resilience with breathwork and mindfulness techniques.
Our Shop is thoughtfully curated to provide essential products for each step of the menopause journey—handpicked to meet real needs with care and quality. From supplements to skincare and more, every product is selected to make the transition through menopause smoother and more comfortable.
And with our Resource Hub, we’re here to educate and inform, offering women a trusted source for understanding the physical and emotional shifts that come with menopause. Our goal is to empower women with knowledge and insights, creating a community where questions are welcomed and answers are readily available.
At Aviiana, we’re dedicated to supporting women through every stage of menopause, helping them feel empowered, informed, and equipped.
Our Wellness Program is crafted specifically for peri- and menopausal women, addressing common symptoms like weight gain, bone density loss, night sweats, hot flushes, insomnia, and anxiety. Through targeted strategies, we help combat metabolic syndrome, reduce inflammation, and foster a sense of balance and resilience with breathwork and mindfulness techniques.
Our Shop is thoughtfully curated to provide essential products for each step of the menopause journey—handpicked to meet real needs with care and quality. From supplements to skincare and more, every product is selected to make the transition through menopause smoother and more comfortable.
And with our Resource Hub, we’re here to educate and inform, offering women a trusted source for understanding the physical and emotional shifts that come with menopause. Our goal is to empower women with knowledge and insights, creating a community where questions are welcomed and answers are readily available.
At Aviiana, we believe in the power of community and connection. Our private Facebook group, with nearly 10,000 members, is a safe and welcoming space where women can openly share their experiences, seek advice, and support one another through every stage of menopause. Guided by our team, this group fosters understanding, empathy, and encouragement, making it a trusted source of support and solidarity.
For those participating in our Wellness Program, we offer a dedicated Facebook group to create a more tailored experience. This exclusive space allows members to connect with others on the same journey, discuss their progress, and gain insights directly related to the wellness practices. Together, these groups form a vibrant community focused on empowerment, growth, and shared experiences—helping every member feel truly understood and supported.
Ready to join our community? Click here to join our private Facebook group and become part of the Aviiana family!
At Aviiana, we believe in the power of community and connection. Our private Facebook group, with nearly 10,000 members, is a safe and welcoming space where women can openly share their experiences, seek advice, and support one another through every stage of menopause. Guided by our team, this group fosters understanding, empathy, and encouragement, making it a trusted source of support and solidarity.
For those participating in our Wellness Program, we offer a dedicated Facebook group to create a more tailored experience. This exclusive space allows members to connect with others on the same journey, discuss their progress, and gain insights directly related to the wellness practices. Together, these groups form a vibrant community focused on empowerment, growth, and shared experiences—helping every member feel truly understood and supported.
Ready to join our community? Click here to join our private Facebook group and become part of the Aviiana family!
In May 2021, Ali Daddo released her book Queen Menopause after experiencing firsthand the challenges of menopause and the lack of meaningful support available to women. During one of her book events, she met Mary Doube — a dynamic wellness advocate already transforming the lives of thousands of women through her Strong Formula program. Mary, driven by her passion for midlife empowerment, asked a powerful question: “Why not create something bigger together?”
Ali, having heard the stories of countless women during her national tour, knew there was a deep need for more accessible, informed, and compassionate care. Mary's vision for Aviiana — a platform to revolutionise wellness for women over 40 — resonated instantly. Together, they teamed up with Dr Gabrielle Staniforth (Dr Gab), a highly regarded GP and women’s health expert, to ensure that everything they offered was grounded in clinical knowledge, evidence-based guidance, and real-world support.
With their combined experience — Ali’s advocacy, Mary’s coaching expertise, and Dr Gab’s medical background — Aviiana has grown into a powerhouse of empowerment for women around the world. More than a brand, it is a trusted space for women to access tools, education, and community.
Their shared mission is simple yet powerful: to help women embrace the changes of midlife, reclaim their health, and thrive with confidence. Aviiana stands as proof that menopause is not an end — it’s a powerful new beginning.
Partnering for a Greater Purpose
At Aviiana, we believe that women deserve to thrive during this significant life stage, and through our partnership with the Debbie Gaunt Foundation, we are dedicated to raising awareness, reducing stigma, and advocating for enhanced health solutions.
Together, we are committed to building a compassionate community that addresses the unique needs of women, ensuring they receive the care and support they deserve as they navigate peri/menopause with confidence and resilience.
The Debbie Gaunt Foundation is dedicated to ensuring that every woman has the knowledge, resources, and support she needs to be mentally well throughout her adult years. Together, our organisations are united by the vision of creating a compassionate community that raises awareness, reduces stigma, and advocates for comprehensive health solutions for women facing peri/menopause.
By the end of 2025, together we aim to achieve the following key milestones:
